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Boulevard alternatives: Boulevard vs Paired Plus salon and spa software comparison
Boulevard alternatives compared

11 Best Boulevard Alternatives for Salons and Spas

Looking for Boulevard alternatives? This guide ranks 11 Boulevard software alternatives for premium salons, day spas and med-spa-adjacent beauty businesses by who each one fits, what it costs, whether it charges booking fees and where it stands out, using each vendor's own published information. We also frame the field of Boulevard competitors so you can shortlist faster.

Quick Summary

The right pick among Boulevard alternatives depends on your team size, your contract appetite and how you like to pay. Use this snapshot of Boulevard software competitors to start:

  • Best overall among Boulevard alternatives: Paired Plus, with one published, all-inclusive price, e-forms included, no long-term contract and D.A.R.C.I. AI.
  • Best for fast, design-minded teams: Mangomint and GlossGenius.
  • Best for large chains: Zenoti. Best for marketing-led salons: Phorest.
  • Best for marketplace discovery: Vagaro, Fresha and Mindbody.
  • Best for simple or commission-heavy setups: Timely, SalonBiz and Square Appointments.
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Buying checklist

How to Choose the Right Boulevard Alternatives

Use this checklist to narrow the Boulevard alternatives on your list, and to separate Boulevard software alternatives from tools that only look similar on a pricing page.

  1. Price the real plan. Boulevard pricing is per location, and the headline Essentials rate covers up to five providers billed annually. Line up the tier you'd actually need, Forms, texts, emails and the AI Receptionist next to each of these Boulevard alternatives' published prices.
  2. Read the term. Ask whether the agreement is month-to-month or a 12-month term that renews, and how much notice you must give. Boulevard alternatives with no long-term contract keep your options open.
  3. Count what's metered. Texts, email blasts, providers and locations are where bills creep. Unlimited email and included texting are easier to budget.
  4. Match premium workflows. Look for e-forms, color formulas, backbar tracking, saved service times, seasonal pricing, memberships and room or resource booking.
  5. Test support. Ask who answers on a busy Saturday and whether new-hire training costs extra.
  6. Plan the move. Before switching from Boulevard to any of these Boulevard alternatives, confirm data transfer, gift card and membership balances, stored cards and your renewal date.
At a glance

11 Boulevard Alternatives Compared

Starting prices and fees for these Boulevard alternatives come from each vendor's own pricing page as of Oct 23, 2026. Use the table to scan Boulevard competitors side by side. "See vendor" means the price isn't published.

Boulevard alternatives compared by best fit, starting price, booking fees and standout feature
SoftwareBest forStarting priceBooking fees / commissionsStandout feature
1. Paired PlusPremium salons, day spas, med spas and multi-location groups$69/mo; every feature in every planNone, on any bookingD.A.R.C.I. AI, branded app and unlimited email included
2. MangomintMulti-provider salons and spas that want a fast front desk$120/mo per location + $10/userNone (Mangomint says it never takes a booking fee)Express Booking and quick checkout
3. ZenotiLarge spa, salon and med spa chains and franchisesSee vendor (quote)See vendorEnterprise controls and AI agents
4. PhorestGrowth-focused salons that lean heavily on marketingSee vendor (quote); 4 plansNone listed; SMS 5¢ each above plan allowanceMarketing suite with results tracked to the till
5. VagaroSalons and spas that want a consumer marketplace behind their booking$30/mo base + $10/mo per extra calendar20% / 5% on opt-in Fill My Books and Daily Deal bookingsFree US marketplace listing
6. GlossGeniusSolo pros and small salons and spas that want a stylish system$28/mo ($24/mo billed annually)None advertisedClean design with a built-in booking website
7. MindbodyWellness studios and spas that also run classes or membershipsFrom $79/mo per location20% on a new client's first app purchase (capped at $30)Mindbody consumer app and class scheduling
8. TimelyHair and beauty teams that want simple per-staff pricing$26/mo per staff (Build, US)None (“no new client fees”)Published pricing, no contracts and a 14-day trial
9. SalonBizCommission-based salons, multi-location groups and cosmetology schoolsFrom $160/mo per location (with SalonBiz Payments; $185 without)None advertisedEvery feature on every plan, priced by team size
10. FreshaBudget-minded salons and spas that want marketplace exposure$19.95/mo (Independent); $14.95 per team member (Team)20% one-time on new marketplace clients ($6 minimum)Large consumer booking marketplace
11. Square AppointmentsSolo pros and small shops already using SquareFree plan; Plus $49/mo per locationNone; card processing fees applySquare payments and hardware in one place
For reference: BoulevardUpscale salons, spas and med spas focused on client experience$143/mo billed annually ($159 monthly), 1 locationNone advertised; texts and emails metered past plan allowanceDesign-led booking and Precision Scheduling

"None advertised" means we found no booking fee or commission on the vendor's pricing page; card processing fees still apply. Prices change often, so confirm with each vendor before you choose among these Boulevard alternatives.

Boulevard pricing: what each plan includes

Boulevard salon software is priced per location. Essentials covers one location and up to five providers. Premier adds unlimited professionals and the advanced booking, staff and operations tools. Prestige adds the Forms add-on and larger text and email allowances. An Enterprise plan with APIs is quoted.

  • Billed annually: $143 / $234 (normally $293) / $328 (normally $410) a month
  • Billed monthly: $159 / $260 (normally $325) / $364 (normally $455) a month
  • Add-ons: Forms from $65, QuickBooks $45 and the Beau AI Receptionist $125 a month per location; texts billed by volume past the allowance; extra emails $0.01 each

From joinblvd.com on Oct 23, 2026. The Premier and Prestige rates are a limited-time fall offer for new customers. Some older articles (including earlier comparisons) quote different figures, so check the live page and your order form before you compare Boulevard alternatives. Boulevard pricing details below help you set a fair baseline.

Our top pick

1. Paired Plus: Best Among Boulevard Alternatives for Salons and Spas

Best for: Premium salons, day spas, med spas and multi-location groupsStarting price: $69/moBooking fees: None

Paired Plus is family-owned salon and spa software from ProSolutions Software, with US-based support in California and Oregon. Every plan includes every feature: $69/mo for a single provider, $99 for 2 employees, $149 for 3–7, $299 for 8–15 and $399 unlimited, with 12 months free when you integrate card processing. There are no booking fees, data transfer and training are free, and no long-term contract is required. Among Boulevard alternatives, it trades per-location tiers, metered messages and a Forms add-on for one published price. Owners comparing Boulevard software alternatives often start here when they want forms, texting and AI in one invoice.

Boulevard vs Paired Plus: what you get in every plan

Boulevard alternatives appointment book in Paired Plus with color-coded provider columns
Included in every plan

Seasonal pricing and saved service times

Raise prices for wedding and holiday season or for Saturdays once, and Paired Plus applies them automatically at checkout and online. Each client's real service time is saved to the profile, so a long color correction or a signature facial is booked with the right length every time.

See Paired Plus appointment book

D.A.R.C.I. AI salon and spa software assistant analyzing business data across devices
Included in every plan

D.A.R.C.I. AI rebooking and theft monitoring

D.A.R.C.I. learns each client's own visit cycle and reaches out when they're due, flags unusual activity at the front desk, and answers plain-English questions about your numbers, in every plan. Boulevard's AI centers on Precision Scheduling, AI-written email copy and the Billie help assistant, and its Beau AI Receptionist is $125/mo per location.

See Paired Plus D.A.R.C.I. AI

Digital intake e-form on a tablet in Paired Plus with client details, preferences and signature
Included; capped or add-on at Boulevard

Digital e-forms clients can sign before they arrive

Send intake, health history and consent forms by email or text before the visit, or collect a signature on a tablet at the desk. Completed e-forms attach to the client profile automatically, so paper charts stay off the front desk. Digital forms are included in every Paired Plus plan; Boulevard sells Forms from $65/mo per location unless you're on Prestige.

See Paired Plus e-forms

Paired Plus branded salon and spa mobile app booking and schedule screens
Included in every plan

A branded client app at no extra cost

Clients book, buy gift cards, get reminders and check in from an app with your business name on it, and staff see their day and sales on their phone. It's part of every plan, with no setup fee.

See Paired Plus branded client app

Paired Plus salon and spa POS checkout screen with a retail product
Included in every plan

A POS that deducts backbar automatically

Color formulas and backbar products are saved on the client profile and deducted from inventory when the service checks out, so usage and reorder numbers stay accurate without a manual count. Purchase orders, commissions and stock reports live in the same system.

See Paired Plus salon POS

Spa email marketing review request template in Paired Plus
Included; capped or add-on at Boulevard

Unlimited email marketing and two-way texting

Send birthday, rebooking, review and promotion emails to your whole list as often as you like, and let clients text you instead of calling. Boulevard includes 250 texts and 1,000 email blasts a month on Essentials and Premier (2,500 and 10,000 on Prestige), then bills texts by volume and emails at a cent each.

See Paired Plus email marketing

Paired Plus salon online booking page with service details and prices
Included in every plan

Online store, gift cards and deposits with no booking fees

Sell gift certificates and retail around the clock and take deposits on online bookings to cut no-shows, with no booking fees on anything.

See Paired Plus online booking and store

Paired Plus vs Boulevard: what's included

Paired Plus vs Boulevard: what is included
ItemPaired PlusBoulevard
PricePublished: $69–$399/mo by team size$143–$328/mo per location billed annually ($159–$364 monthly)
ContractNo long-term contract12-month default term, auto-renews
ProvidersSet by plan tier (single to unlimited)Up to 5 on Essentials; unlimited from Premier
E-formsIncludedForms add-on from $65/mo per location; bundled in Prestige
Text messagesTwo-way texting included250 a month (2,500 on Prestige), then billed by volume
Email marketingUnlimited1,000 a month (10,000 on Prestige), then $0.01 each
AID.A.R.C.I. includedBoulevard AI built in; Beau AI Receptionist $125/mo per location
First year12 months free with integrated card processingFall offer on Premier and Prestige for new customers
Booking feesNoneNone advertised

Run a spa inside a hotel or resort? Paired Plus is one of the Boulevard alternatives that can also post charges to the guest room, with certified interfaces for Opera, Maestro and more. See all-inclusive pricing, day spa, med spa and hair salon setups, or inventory features.

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Alternatives 2–11

More Boulevard Alternatives Worth Considering

These Boulevard alternatives below are each strong for a particular kind of salon or spa. Here's who each fits among Boulevard competitors and how it compares.

2. Mangomint

Best for: Multi-provider salons and spas that want a fast front deskStarting price: $120/mo per location + $10/userBooking fees: None (Mangomint says it never takes a booking fee)

Among Boulevard alternatives, Mangomint is closest in spirit: modern, clean and built for busy salons and spas. It charges per location plus per user, with optional add-ons for a business phone line ($70/mo per line), marketing (from $30/mo) and payroll ($50/mo + $8 per worker).

Boulevard vs Mangomint: where Mangomint stands out

  • Express Booking and a virtual waiting room
  • Forms and charting in the core platform
  • Unlimited confirmations and reminders
  • No contracts, with free onboarding for teams of two or more

Where Paired Plus differs: Paired Plus folds email marketing and two-way texting into one published price instead of selling them as add-ons.

3. Zenoti

Best for: Large spa, salon and med spa chains and franchisesStarting price: See vendor (quote)Booking fees: See vendor

Among Boulevard alternatives, Zenoti is the enterprise pick for big multi-location brands, with booking, POS, payroll, marketing, Opera integration for hotel spas and a set of AI agents. Pricing is quoted.

Boulevard vs Zenoti: where Zenoti stands out

  • Central control across many locations
  • Payroll, commission and staff performance tools
  • AI receptionist and marketing agents
  • 24/7 global support

Where Paired Plus differs: Paired Plus publishes its pricing and serves single and multi-location businesses without an enterprise sales cycle.

4. Phorest

Best for: Growth-focused salons that lean heavily on marketingStarting price: See vendor (quote); 4 plansBooking fees: None listed; SMS 5¢ each above plan allowance

Among Boulevard alternatives, Phorest is a marketing-led option from Ireland with a growing US base. Its four plans (Starter, Grow, Complete Advantage and Elite) are quote-only; the branded app, memberships and two-way texting are bundled only in Elite.

Boulevard vs Phorest: where Phorest stands out

  • Ready-made campaigns and free marketing consultants
  • Client ReConnect for clients who are overdue
  • TreatCard loyalty and an online reputation manager
  • Done-for-you setup and migration

Where Paired Plus differs: Paired Plus lists its price and includes the branded app, memberships and two-way texting in every plan.

5. Vagaro

Best for: Salons and spas that want a consumer marketplace behind their bookingStarting price: $30/mo base + $10/mo per extra calendarBooking fees: 20% / 5% on opt-in Fill My Books and Daily Deal bookings

Among Boulevard alternatives, Vagaro is a lower-cost option with a large consumer marketplace. The base plan is $30 a month (currently $23.99 for the first six months) plus $10 per extra bookable calendar, with the branded app, forms, online store and text plans sold as add-ons.

Boulevard vs Vagaro: where Vagaro stands out

  • A free listing on the Vagaro marketplace
  • Vera AI for report questions and an AI receptionist add-on
  • Buy Now, Pay Later through Affirm
  • Month-to-month software billing

Where Paired Plus differs: Paired Plus charges no booking fees on any client and includes the app, forms and store in every plan.

6. GlossGenius

Best for: Solo pros and small salons and spas that want a stylish systemStarting price: $28/mo ($24/mo billed annually)Booking fees: None advertised

Among Boulevard alternatives, GlossGenius is a design-forward pick for smaller teams. Standard, Gold and Platinum cost $28, $56 and $168 a month (less billed annually), and it also sells med spa plans. Payroll ($40/mo + $6 per seat) and its AI Reception service ($50/mo) are add-ons.

Boulevard vs GlossGenius: where GlossGenius stands out

  • A custom booking website on every plan
  • Email and text marketing plus unlimited client notifications
  • Forms, waitlist and room management on Gold
  • No contracts and free data transfer

Where Paired Plus differs: Paired Plus is built for multi-provider salons and spas, with automatic backbar deduction, seasonal pricing and multi-location reporting at one price.

7. Mindbody

Best for: Wellness studios and spas that also run classes or membershipsStarting price: From $79/mo per locationBooking fees: 20% on a new client's first app purchase (capped at $30)

Among Boulevard alternatives, Mindbody is a long-established option for fitness, wellness and beauty businesses, strongest where classes and memberships matter. Plans start at $79 a month per location, and its consumer app charges only for brand-new clients it sends you.

Boulevard vs Mindbody: where Mindbody stands out

  • Class and membership management
  • Exposure in the Mindbody consumer app
  • Branded mobile apps and a custom website
  • Unlimited logins per location

Where Paired Plus differs: Paired Plus is built around appointment-based salons and spas, with no marketplace fees and tools like formulas and backbar tracking.

8. Timely

Best for: Hair and beauty teams that want simple per-staff pricingStarting price: $26/mo per staff (Build, US)Booking fees: None (“no new client fees”)

Among Boulevard alternatives, Timely is a budget-friendly option with transparent per-staff pricing. US plans are $26, $39 and $47 per bookable staff member a month, each with an SMS allowance per staff member and 5¢ per extra text, and its card rates are published.

Boulevard vs Timely: where Timely stands out

  • Month-to-month billing with no contract
  • Waitlist, consultation forms and loyalty from the Elevate plan
  • Rebooking reminders and a two-way SMS number on Innovate
  • Free data transfer from your current system

Where Paired Plus differs: Paired Plus charges by team-size tier rather than per seat, and includes two-way texting, the branded app and D.A.R.C.I. AI.

9. SalonBiz

Best for: Commission-based salons, multi-location groups and cosmetology schoolsStarting price: From $160/mo per location (with SalonBiz Payments; $185 without)Booking fees: None advertised

Among Boulevard alternatives, SalonBiz is a long-running US option for salons that pay on commission and want deep reporting. Every plan has every feature; you pay by team size. Essential is $265/mo ($300 without its payments service) and Premium is $370/mo ($415 without).

Boulevard vs SalonBiz: where SalonBiz stands out

  • Commission payroll and stylist-level reporting
  • Multi-location views, consolidated or per location
  • Staff and client apps included
  • No long-term contract and a dedicated onboarding specialist

Where Paired Plus differs: Paired Plus starts lower ($69/mo for a single provider) and adds D.A.R.C.I. AI rebooking and theft monitoring to the same all-inclusive model.

10. Fresha

Best for: Budget-minded salons and spas that want marketplace exposureStarting price: $19.95/mo (Independent); $14.95 per team member (Team)Booking fees: 20% one-time on new marketplace clients ($6 minimum)

Among Boulevard alternatives, Fresha is the low-cost option with a consumer marketplace attached. The Independent plan is $19.95 a month, the Team plan is $14.95 per bookable team member, and brand-new clients from the marketplace carry a one-time commission.

Boulevard vs Fresha: where Fresha stands out

  • A low entry price for one-person businesses
  • Marketplace listing to reach new clients
  • No fee on returning clients
  • Integrated payments and inventory

Where Paired Plus differs: Paired Plus has no marketplace and no commission, so every client you bring in stays commission-free.

11. Square Appointments

Best for: Solo pros and small shops already using SquareStarting price: Free plan; Plus $49/mo per locationBooking fees: None; card processing fees apply

Among Boulevard alternatives, Square Appointments is the simplest option here, adding scheduling to Square's payments platform. There's a free plan, with Plus at $49 and Premium at $149 per location per month.

Boulevard vs Square Appointments: where Square Appointments stands out

  • A free plan to get started
  • Square POS, hardware and payments together
  • Cards on file, prepaid packages and no-show protection
  • No long-term contract

Where Paired Plus differs: Paired Plus is salon and spa software first, with formulas, backbar deduction, e-forms and D.A.R.C.I. AI that a general POS doesn't focus on.

In fairness

Where Boulevard Is Strong: An Honest Note

Boulevard has earned its reputation with upscale salons, spas and med spas. Its strengths are real: a design-led client booking experience that suits luxury brands, Precision Scheduling that clusters appointments and handles processing and finishing times, a waitlist on the calendar, HIPAA-compliant forms and charts for clinical work, OPERA room charging for hotel spas, Buy Now, Pay Later, the Offset program for sharing card costs, and open APIs for larger groups. If those tools are central to your brand and the per-location price and term work for you, staying is reasonable. If add-ons, message caps or the contract are why you want to switch from Boulevard, the Boulevard alternatives from the list above are worth a demo. Those Boulevard software competitors cover different budgets and team sizes without forcing one packaging model.

Our recommendation

Which of These Boulevard Alternatives Fits Your Business?

Here's how to match Boulevard alternatives to your business, and how a Boulevard software alternative can differ by size and workflow:

  • Premium salons, day spas, med spas and multi-location groups that want one published price, e-forms included, no long-term contract and a person on the phone: Paired Plus.
  • Fast-moving multi-provider teams: Mangomint. Design-minded small teams: GlossGenius.
  • Large chains and franchises: Zenoti. Marketing-led salons: Phorest.
  • Businesses that rely on marketplace bookings: Vagaro, Fresha or Mindbody (watch the new-client fees).
  • Simple, budget or commission-heavy setups: Timely, SalonBiz or Square Appointments.

Whichever of these Boulevard alternatives you pick, compare the full invoice, the contract term and the support you'll get after go-live. Shortlisting Boulevard competitors this way keeps the decision practical.

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FAQ

Boulevard Alternatives FAQ

Straight answers to the questions salon and spa owners ask most when they look for Boulevard alternatives, including Boulevard software alternatives and how Boulevard pricing stacks up.

What are the best Boulevard alternatives for salons and spas?

The best Boulevard alternatives depend on your size and how you want to buy. For most premium salons, day spas and med-spa-adjacent beauty businesses, Paired Plus ranks first among Boulevard software alternatives: one published price includes e-forms, the branded app, unlimited email, two-way texting, an online store and D.A.R.C.I. AI, with no booking fees, no long-term contract and US-based phone support. Mangomint suits fast multi-provider teams, Zenoti suits large chains, and GlossGenius or Square suits solo pros.

How much does Boulevard cost?

Boulevard pricing is published per location. Essentials (one location, up to five providers) is $143 a month billed annually or $159 billed monthly. Premier is $234 a month billed annually on a fall offer for new customers (normally $293), or $260 monthly (normally $325). Prestige is $328 annually (normally $410), or $364 monthly (normally $455). Forms start at $65/mo per location unless you're on Prestige, texts beyond the allowance are billed by volume, extra emails are a cent each, QuickBooks sync is $45/mo and the Beau AI Receptionist is $125/mo per location. When you compare Boulevard alternatives, put Boulevard pricing next to each vendor's full invoice, not just the headline rate.

Does Boulevard require a contract?

Usually, yes. Boulevard's Main Services Agreement (updated July 8, 2026) sets a 12-month initial term when the order doesn't specify one, renews automatically unless either side gives written notice at least 30 days before the term ends, and treats fees for the term as non-refundable. Monthly billing isn't the same as month-to-month, so check your order form. Paired Plus is one of the Boulevard alternatives that doesn't require a long-term contract.

Are Boulevard forms included?

Only on Prestige. Boulevard sells its HIPAA-compliant forms and charting as an add-on, starting at $65 a month per location on Essentials and Premier. If forms are a must, Boulevard alternatives that include them can save that line item: in Paired Plus, intake, consent and health history e-forms are part of every plan.

Boulevard vs Paired Plus: what's the biggest difference?

Packaging and terms. Boulevard vs Paired Plus comes down to tiered, per-location plans with metered texts and emails, a Forms add-on below Prestige and a 12-month default term, versus one published price from $69 a month where everything is included and there's no long-term contract. Boulevard's strengths are design, Precision Scheduling and a polished client journey; Boulevard alternatives have to match the parts you rely on. Paired Plus adds seasonal pricing, saved service times, automatic backbar deduction, D.A.R.C.I. AI rebooking and theft monitoring, and family-owned support in California and Oregon.

Does Boulevard have AI?

Yes. Boulevard AI includes Precision Scheduling to reduce calendar gaps, AI help writing marketing emails and imagery, the Billie in-app help assistant and Beau, an AI Receptionist sold for $125 a month per location with 200 minutes and $0.60 a minute after that. In Paired Plus, D.A.R.C.I. AI is part of every plan and handles cycle-based rebooking, theft monitoring and plain-English questions about your data.

Can a hotel or resort spa use Boulevard alternatives with Opera?

Yes. Boulevard offers an OPERA PMS integration so guests can charge services to their room. If you're switching from Boulevard at a hotel or resort spa, Paired Plus also posts room charges through certified interfaces with Opera Cloud, Maestro, IQWare and Resort Data Processing, and Zenoti offers its own Opera connection.

How hard is it to switch from Boulevard?

It's mostly a mapping project, and good Boulevard alternatives should do the heavy lifting. Switching from Boulevard means moving clients, history, services, staff, products, gift card balances, memberships and stored cards. Start before your renewal notice date, because Boulevard's agreement only promises data access for up to 30 days after a termination or non-renewal notice. Paired Plus transfers your data for free, trains your team at no charge and helps you plan the cutover.

Is Boulevard salon software worth it for a small salon?

Boulevard salon software is built for upscale businesses and it shows in the design. For a small salon, Essentials covers one location and up to five providers; more providers means Premier at a higher per-location price. Owners with tight margins often compare Boulevard alternatives that publish one price with unlimited email, so growing the team doesn't change the feature set. A Boulevard software alternative with that packaging can be easier to budget than tiered, per-location plans.

See Why Salons and Spas Choose Paired Plus Among Boulevard Alternatives

Get a free, no-pressure demo (about 45 minutes) built around your salon or spa, and see why so many teams shortlist Paired Plus when they evaluate Boulevard alternatives. Bring your Boulevard invoice or order form and we'll compare it line by line against Boulevard software competitors on your list.

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Prefer to talk? Call (800) 710-3879

This list is based on public sources as of Oct 23, 2026: Boulevard's pricing page, Main Services Agreement, Boulevard AI, AI Receptionist and integrations pages; the pricing pages of Mangomint, Zenoti, Phorest, Vagaro, GlossGenius, Mindbody, Timely, SalonBiz, Fresha and Square Appointments; and pairedplus.com feature and pricing pages. All trademarks belong to their owners and are used here for comparison only.